How to make loss aversion disappear and reverse: Tests of the decision by sampling origin of loss aversion.
نویسندگان
چکیده
منابع مشابه
How to Make Loss Aversion Disappear and Reverse: Tests of the Decision by Sampling Origin of Loss Aversion
One of the most robust empirical findings in the behavioral sciences is loss aversion--the finding that losses loom larger than gains. We offer a new psychological explanation of the origins of loss aversion in which loss aversion emerges from differences in the distribution of gains and losses people experience. In 4 experiments, we tested this proposition by manipulating the range of gains an...
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ژورنال
عنوان ژورنال: Journal of Experimental Psychology: General
سال: 2015
ISSN: 1939-2222,0096-3445
DOI: 10.1037/xge0000039